Salary Surveys: How Income Data Helps Businesses Make Strategic HR Decisions

15 July 2025

How to address this contradiction?

Salary surveys come to the rescue—a proven tool that helps find a balance between market realities and the company’s internal policies. Such surveys have a clear structure, a set validity period, and are customized according to your company’s profile. This allows for regular benchmarking against the market and making timely decisions.

Practical value of salary surveys for business

Optimizing the personnel budget
With accurate market salary data, companies can plan their payroll more efficiently, and HR directors can justify budgets for recruitment and employee retention.

Increasing competitiveness in the labor market
Regular monitoring of compensation trends enables timely adjustments to reward policies, helping to identify and mitigate the risk of losing valuable employees due to undervaluation.

Accelerating recruitment processes
Knowing candidates’ real market expectations allows recruiters to close vacancies faster by offering competitive terms from the first contact.

Supporting strategic business decisions
When entering new markets, during mergers and acquisitions, or scaling the business, salary data become critically important for calculating ROI and planning workforce costs.

When does a company especially need a salary survey?

• When entering a new market (new region or country)

• During mergers or acquisitions

• In the process of scaling or expanding the team

• If the company struggles to fill positions in a certain function—there may be an issue with the level of proposed compensation

Data collection methodology: Adviros’ professional approach

Our salary surveys are built on a comprehensive methodology:

• Analysis of actual company payroll data

• Structured surveys of candidates and employees in target organizations

• Interviews with industry experts

• Monitoring of open sources—job postings, resumes, market offers

Over the past year, Adviros specialists have prepared more than 50 industry surveys, helping companies from retail, IT, Pharma, FMCG, and other sectors make informed HR decisions: developing user-friendly report formats, selecting relevant donor companies, and ensuring meticulous and reliable data collection for client delivery.

Modern business demands data-driven decisions—and the salary surveys from Manpower provide exactly this opportunity. It is not just a report but a strategic tool for managing human capital with measurable economic impact.

Yulia Maslova, Client Development Manager. 

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