Growth Marketing Manager
The Israel company is looking for Growth Marketing Manager who will own both the marketing strategy and its day-to-day execution, with a strong focus on customer acquisition, activation, retention, and lifetime value.
Должностные обязанности
• Build and execute the overall growth and performance marketing strategy.
• Manage end-to-end paid acquisition campaigns across Google Ads, Meta Ads and other relevant performance channels.
• Drive new customer acquisition, app installs, registrations, first rides, and other key conversion events.
• Optimize campaigns based not only on CPI, but also on customer quality, conversion, retention, ROAS and LTV.
• Own and execute CRM and lifecycle marketing campaigns, including:
o Push notifications
o Trigger-based campaigns
o Automated customer journeys
o Customer segmentation
o Reactivation campaigns
o Retention and engagement campaigns
• Develop initiatives designed to increase customer lifetime, frequency of use and retention, while reducing churn.
• Manage campaign budgets, targeting, audiences, creatives, testing, optimization and scaling.
• Analyze customer behavior and campaign performance and translate data into clear actions.
• Continuously test new campaigns, audiences, messages, offers and growth opportunities.
• Work independently from strategy through execution, rather than relying only on external agencies or other teams.
• Monitor results closely and take ownership of achieving agreed business KPIs.
• Manage end-to-end paid acquisition campaigns across Google Ads, Meta Ads and other relevant performance channels.
• Drive new customer acquisition, app installs, registrations, first rides, and other key conversion events.
• Optimize campaigns based not only on CPI, but also on customer quality, conversion, retention, ROAS and LTV.
• Own and execute CRM and lifecycle marketing campaigns, including:
o Push notifications
o Trigger-based campaigns
o Automated customer journeys
o Customer segmentation
o Reactivation campaigns
o Retention and engagement campaigns
• Develop initiatives designed to increase customer lifetime, frequency of use and retention, while reducing churn.
• Manage campaign budgets, targeting, audiences, creatives, testing, optimization and scaling.
• Analyze customer behavior and campaign performance and translate data into clear actions.
• Continuously test new campaigns, audiences, messages, offers and growth opportunities.
• Work independently from strategy through execution, rather than relying only on external agencies or other teams.
• Monitor results closely and take ownership of achieving agreed business KPIs.
Требования
• Proven professional experience in Growth Marketing, Performance Marketing, User Acquisition, CRM/Lifecycle Marketing, or a closely related role.
• Strong hands-on experience managing digital campaigns and marketing platforms.
• Experience with Google Ads and Meta Ads.
• Hands-on experience with CRM marketing tools, automated campaigns, triggers, segmentation and push notifications.
• Strong analytical skills and ability to work with performance data and KPIs.
• Demonstrated ability to deliver measurable growth results, rather than only execute campaigns.
• Experience working with mobile apps and app user acquisition.Strong Advantage
• Previous experience in ride-hailing, mobility, delivery, marketplace, on-demand, or similar digital businesses.
• Experience with high-frequency consumer apps.
• Experience with attribution / MMP platforms such as Adjust.
• Knowledge of ASO and app-store conversion optimization.
Key Success Metrics
Performance will be measured across both acquisition and customer lifecycle, including:
• New users / new customers
• Cost per acquisition / cost per first ride
• CPI and conversion rates
• Customer activation
• Repeat usage and ride frequency
• Customer retention
• Reactivation of inactive users
• Customer lifetime value (LTV)
• ROAS / marketing efficiency
• Growth in active customer base
• Strong hands-on experience managing digital campaigns and marketing platforms.
• Experience with Google Ads and Meta Ads.
• Hands-on experience with CRM marketing tools, automated campaigns, triggers, segmentation and push notifications.
• Strong analytical skills and ability to work with performance data and KPIs.
• Demonstrated ability to deliver measurable growth results, rather than only execute campaigns.
• Experience working with mobile apps and app user acquisition.Strong Advantage
• Previous experience in ride-hailing, mobility, delivery, marketplace, on-demand, or similar digital businesses.
• Experience with high-frequency consumer apps.
• Experience with attribution / MMP platforms such as Adjust.
• Knowledge of ASO and app-store conversion optimization.
Key Success Metrics
Performance will be measured across both acquisition and customer lifecycle, including:
• New users / new customers
• Cost per acquisition / cost per first ride
• CPI and conversion rates
• Customer activation
• Repeat usage and ride frequency
• Customer retention
• Reactivation of inactive users
• Customer lifetime value (LTV)
• ROAS / marketing efficiency
• Growth in active customer base
Условия работы
Official salary (fix+bonus)
ID: 13059
7 октября 2026
Санкт-Петербург
Полный день