Performance Marketing Specialist
Our Client - the Worlwide International Ecoservice Company is looking for "Performance Marketing Specialist"/"Mobile App User Acquisition"
Role Summary
We are looking for a hands-on Performance Marketing / PPC Specialist with proven experience in mobile app user acquisition. The role is responsible for building, managing, optimizing, and scaling paid acquisition campaigns end-to-end across key channels, while maintaining strong control over budgets, reporting, and performance KPIs.
Role Summary
We are looking for a hands-on Performance Marketing / PPC Specialist with proven experience in mobile app user acquisition. The role is responsible for building, managing, optimizing, and scaling paid acquisition campaigns end-to-end across key channels, while maintaining strong control over budgets, reporting, and performance KPIs.
Должностные обязанности
Key Responsibilities
App Install & Growth Campaigns
Plan and execute scalable user acquisition campaigns focused on app installs and quality users (downstream performance).
Optimize toward CPI (Cost Per Install) and additional funnel KPIs (activation/retention where available).
Channel Ownership
Manage campaigns across:
Google Ads (Search, Display, UAC)
Meta Ads (Facebook & Instagram)
Continuously test and improve audiences, targeting, bidding strategies, and campaign structures.
Optimization & Scaling
Day-to-day campaign optimization: budgets, bids, creatives, placements, targeting, and pacing.
Run structured A/B tests and implement learnings to scale efficiently.
Creative & Messaging Management
Collaborate on creative strategy and iteration (ad formats, hooks, copy, landing flows if relevant).
Ensure continuous creative refresh to avoid fatigue and improve performance.
Monitoring, Reporting & Insights
Ongoing monitoring and performance control (daily/weekly).
Deliver clear reporting with actionable insights and recommendations.
Provide forecasts, scaling plans, and budget allocation logic.
ASO Support (App Store Optimization) – Not a must
Support paid acquisition via ASO improvements (store page optimization, keyword strategy, conversion rate improvements).
Coordinate store listing tests/iterations where possible.
Required Qualifications
App Install & Growth Campaigns
Plan and execute scalable user acquisition campaigns focused on app installs and quality users (downstream performance).
Optimize toward CPI (Cost Per Install) and additional funnel KPIs (activation/retention where available).
Channel Ownership
Manage campaigns across:
Google Ads (Search, Display, UAC)
Meta Ads (Facebook & Instagram)
Continuously test and improve audiences, targeting, bidding strategies, and campaign structures.
Optimization & Scaling
Day-to-day campaign optimization: budgets, bids, creatives, placements, targeting, and pacing.
Run structured A/B tests and implement learnings to scale efficiently.
Creative & Messaging Management
Collaborate on creative strategy and iteration (ad formats, hooks, copy, landing flows if relevant).
Ensure continuous creative refresh to avoid fatigue and improve performance.
Monitoring, Reporting & Insights
Ongoing monitoring and performance control (daily/weekly).
Deliver clear reporting with actionable insights and recommendations.
Provide forecasts, scaling plans, and budget allocation logic.
ASO Support (App Store Optimization) – Not a must
Support paid acquisition via ASO improvements (store page optimization, keyword strategy, conversion rate improvements).
Coordinate store listing tests/iterations where possible.
Required Qualifications
Требования
Required Qualifications
High education
English - from strong Intermediate level (oral and written), enough for daily communication with Team Lead in Israel
Proven experience managing performance marketing for mobile apps, ideally with high-volume acquisition.
Strong hands-on expertise in:
Google Ads (including UAC/App campaigns)
Meta Ads (FB/IG)
Strong optimization mindset: CPI control + scaling with performance stability.
Ability to work independently, prioritize, and drive measurable outcomes.
Strong analytical skills and comfort with KPIs, reporting, and dashboards.
Nice to Have
Experience with MMPs (Adjust) and attribution concepts (preferred).
Experience optimizing beyond installs (activation, retention, ROAS/LTV) when data is available.
Experience in ride-hailing / mobility / on-demand services.
ASO hands-on experience (keywords, conversion optimization, listing experiments).
KPIs / Success Metrics (examples)
CPI (Cost Per Install)
Install volume and scalability
Post-install quality metrics (activation, first ride, retention) — if tracking is available
Efficiency vs. budget (pacing, allocation, scaling stability)
High education
English - from strong Intermediate level (oral and written), enough for daily communication with Team Lead in Israel
Proven experience managing performance marketing for mobile apps, ideally with high-volume acquisition.
Strong hands-on expertise in:
Google Ads (including UAC/App campaigns)
Meta Ads (FB/IG)
Strong optimization mindset: CPI control + scaling with performance stability.
Ability to work independently, prioritize, and drive measurable outcomes.
Strong analytical skills and comfort with KPIs, reporting, and dashboards.
Nice to Have
Experience with MMPs (Adjust) and attribution concepts (preferred).
Experience optimizing beyond installs (activation, retention, ROAS/LTV) when data is available.
Experience in ride-hailing / mobility / on-demand services.
ASO hands-on experience (keywords, conversion optimization, listing experiments).
KPIs / Success Metrics (examples)
CPI (Cost Per Install)
Install volume and scalability
Post-install quality metrics (activation, first ride, retention) — if tracking is available
Efficiency vs. budget (pacing, allocation, scaling stability)
Условия работы
- Home-office (100%)
- Working schedule: 10:00 AM - 17:00 PM, Sunday -Thursday.
- Salary: Fix +monthly bonuses based on KPI's
- Internet costs compensation
- Official employment contract (vacation, sick lists compensation)
- Working schedule: 10:00 AM - 17:00 PM, Sunday -Thursday.
- Salary: Fix +monthly bonuses based on KPI's
- Internet costs compensation
- Official employment contract (vacation, sick lists compensation)
ID: 12624
12 February 2026
Санкт-Петербург
Полный день