Trade and Field Staff Outsourcing is the transfer of your product or service promotion function to a partner. We provide employees, create, and manage a distributed sales team that works to promote your brand, but on our HR and administrative platform. This is a ready-made turnkey solution that scales your resources to achieve target metrics for reach, conversion, and sales volume without the costs of creating and administering your own department.
Direct Sales Outsourcing
Benefits
Reduced Operational Costs
Save on administrative processes, equipment purchases, and social packages.
Achieving Target KPIs
We quickly deploy teams from scratch using ready-made scripts, methodologies, and a pool of verified candidates.
Full Control and Transparency
Receive online reports on key metrics: number of contacts, shelf placement photos, product availability, employee geolocation.
Flexibility and Instant Scaling
We increase or decrease the team from 10 to 100+ people in a short time in response to seasonality or new promotional launches.
Results-Oriented Motivation
We implement a graded motivation system and regular bonuses that incentivize agents to meet targets.
Why choose us
Industry Expertise
Successful experience managing field teams for banks, telecoms, FMCG, and insurance companies.
Training System
Platforms for training newcomers, focusing on visit activity tasks and product expertise.
KPI Performance Guarantee
We fix target metrics for the quantity and quality of visits in the contract and are responsible for achieving KPIs.
Tasks we solve
1
Launching a new product or brand to the market.
2
Expanding territory, reach, and presence of the client's products in retail outlets.
3
Expanding product knowledge for the target audience, consulting buyers.
4
Collecting feedback, marketing information on the product.
5
Monitoring compliance with marketing contract terms in retail outlets.
6
Attracting new customers.
7
Operating in regions and cities where you have no representation.
Who it is for
Pharmaceutical companies.
Manufacturers of appliances, electronics, home services.
FMCG companies and retailers.
When it is relevant
Launching a new product or service and the need for rapid market capture.
Seasonal demand increases (e.g., before holidays).
Need to strengthen presence in specific retail outlets or regions.
Desire to reduce costs of maintaining an in-house sales manager staff.
How we deliver the service
1
Brief and KPI Setting
We discuss the project: tasks, target audience, project mechanics, number of employees, required additional resources. We quantify the project, provide a commercial proposal, discuss performance indicators and service level, and sign the contract.
2
Team Formation
We recruit, train, and formally employ the team of representatives and supervisors. We provide them with work materials, assign territories, and set visit tasks.
3
Launch and Operational Management
The team begins visiting outlets. Supervisors control, motivate staff, and resolve operational issues.
4
Monitoring and Analytics
Based on the results of multi-level employee control by supervisors and reporting, you track all key project metrics.
5
Weekly Reporting and Optimization
We hold regular meetings, analyze effectiveness, and adjust tactics and scripts to increase conversion.
6
Settlements and Development
We summarize the month's results and process payments. We jointly plan tasks for the next period.
Request for consultation
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